成都产区：引领消费迭代，打造中国最专业的酒类PB供应链
Chengdu Alcohol Region: Leading Consumption Iteration, Building China's Most Professional Alcohol PB Supply Chain
随着中国经济进入新一轮调整期和Z世代消费群体的崛起，传统酒类消费范式正在经历深刻变革。
As China's economy enters a new phase of adjustment and the Z-generation consumer group rises, traditional alcohol consumption paradigms are undergoing profound changes.
曾经以“商务消费”为主导的酒类市场，如今正全面转向“悦己型消费”。
The alcohol market, once dominated by "business consumption," is now fully transitioning to "self-pleasing consumption."
消费者不再单纯追求酒品的社交属性，而是更加关注性价比、品质和个性化需求。
Consumers no longer solely pursue the social attributes of alcohol but are more focused on cost performance, quality, and personalized needs.
这一趋势，正在为酒类行业带来新的机遇，同时也对传统酒类企业和产区提出了全新的挑战。
This trend is bringing new opportunities to the alcohol industry while posing fresh challenges to traditional alcohol enterprises and alcohol regions.
消费迭代：从单一到多样，成都产区的破局之道
Consumption Iteration: From Singular to Diverse, Chengdu’s Solution for Breakthroughs
传统单一品类的烈酒产区，面对多样化的消费需求，正承受着前所未有的压力。
Traditional single-category spirits production regions are facing unprecedented pressure from diversified consumer demands.
然而，作为中国酒类产业的重要力量，成都产区依托其深厚的酒文化底蕴和创新精神，率先探索出一条融合与多元的破局之路。
However, as a crucial force in China's alcohol industry, Chengdu has leveraged its profound alcohol culture and innovative spirit to pioneer a path of integration and diversity.
成都产区通过整合白酒、洋酒、新酒饮和酒庄四大赛道，涵盖了传统白酒、威士忌、果酒、精酿啤酒等多元品类，构建起一个包容而富有活力的产业生态。
Chengdu integrates four major sectors: baijiu, foreign spirits, new alcoholic beverages, and boutique wineries, covering diverse categories like traditional baijiu, whiskey, fruit wine, and craft beer, creating an inclusive and vibrant industrial ecosystem.
这不仅让产区更好地适应消费升级需求，也为行业注入了新的发展动力。
This not only enables the alcohol region to better meet the needs of consumption upgrades but also injects new growth momentum into the industry.
产区企业通过推动产业创新与多样化发展，积极拥抱消费者的迭代需求，为中国酒业的未来提供了一种全新的范式。
Enterprises in the Chengdu alcohol region, by driving industrial innovation and diversified development, actively embrace the evolving demands of consumers, offering a new model for the future of China's alcohol industry.
PB风潮：商超自营品牌引领行业新趋势
PB Trend: Supermarket-Owned Brands Leading New Industry Trends
在市场层面，2024年连锁业态如胖东来、盒马、奥乐齐等零售巨头纷纷跨界推出自营白酒品牌（Private Brand，简称PB），迅速获得消费者追捧，成为新的行业风口。
In the market, retail giants like Pangdonglai, Freshippo(Hema Xiansheng), and ALDI launched their own baijiu private brands (PB) in 2024, quickly gaining consumer favor and becoming the new industry hotspot.
这些商超PB品牌，不仅为零售企业开辟了新的增长点，也对白酒行业的未来格局产生了深远影响。
These supermarket PB brands not only created new growth points for retailers but also profoundly impacted the future structure of the baijiu industry.
PB品牌的崛起，不仅仅是产品创新的体现，更是渠道与消费者关系的重塑。
The rise of PB brands is not just a reflection of product innovation but also a reshaping of the relationship between channels and consumers.
商超通过自营品牌直接触达消费者，加速了白酒消费从高价标签向高性价比和品质化的转型。
Supermarkets, through their private brands, directly connect with consumers, accelerating the transition of baijiu consumption from high-price labels to high cost-performance and quality.
成都产区作为国内酒类产业的重要节点，正迎来这一趋势带来的全新机遇。
As a key node in China's alcohol industry,Chengdu alcohol region is seizing the new opportunities brought by this trend.
协会助力：聚力研讨，共促PB供应链高质量发展
Association Support: Joint Discussions to Promote High-Quality PB Supply Chain Development
面对PB模式的兴起，成都产区的企业家们并未止步于探索，而是通过务实行动推动产区发展。
Faced with the rise of the PB model, entrepreneurs in Chengdu's alcohol region have gone beyond exploration and are driving development through practical actions.
近日，在成都产区酒业青年企业家研学年会期间，协会组织召开了“中国酒类商超PB模式研讨会”，邀请业内专家、商超代表及产区企业家，共同探讨PB业务的落地与发展路径。
Recently, during the Chengdu Alcohol Industry Youth Entrepreneurs Study Annual Meeting, the association held the "China Alcohol Supermarket PB Model Seminar," inviting industry experts, supermarket representatives, and regional entrepreneurs to discuss the implementation and development paths of PB business.
古川酒业副总经理罗政以自己多年的一线白酒消费者观察经验，对PB业务的核心要点进行了深度解读。
Luo Zheng, Deputy General Manager of Guchuan Liquor Co., shared his years of frontline experience observing baijiu consumers and offered an in-depth analysis of key aspects of the PB business.
他提出，PB业务的关键在于精准洞察消费者需求，并建议协会成立专门性的常设机构，系统对接商超PB业务需求，推动产区企业更高效地链接渠道资源。
He pointed out that the key to PB business lies in accurately understanding consumer demands and suggested the association establish a dedicated permanent institution to systematically connect supermarket PB needs and help Enterprises in the Chengdu alcohol region improve channel efficiency.
成都酒业集团总经理尹小璐则从商超和连锁系统的运营视角出发，分享了如何高效对接商超和连锁体系。
Yin Xiaolu, General Manager of Chengdu Liquor Group, shared insights from the perspective of supermarket and chain system operations on how to efficiently connect with these systems.
他指出，产区企业家应以“抱团发展，共同发声”为核心策略，合力推动成都产区PB业务的高质量发展。
He emphasized that entrepreneurs in the Chengdu alcohol region should adopt "united development and collective voice" as a core strategy to jointly promote the high-quality development of PB business in Chengdu's alcohol region.
协会会长王鼎对罗政和尹小璐的真知灼见表示高度认同，并以自己企业与京东京造合作的实际经验，向与会者分享了PB模式的合作要点。
Wang Ding, President of the Association, highly recognized the insights of Luo Zheng and Yin Xiaolu and shared his own experience in cooperation with JD's Jingzao brand, discussing key points of PB model partnerships.
他进一步提议，成立“中国酒类PB供应链青年企业家联盟”，汇聚产区优秀企业家的智慧与资源，共同推动成都产区成为中国酒类PB供应链的标杆。
He further proposed the establishment of the "China Alcohol PB Supply Chain Youth Entrepreneurs Alliance" to gather the wisdom and resources of outstanding entrepreneurs, aiming to make Chengdu a benchmark for China’s alcohol PB supply chain.
成都产区的未来：引领风口，重塑格局
The Future of Chengdu alcohol region: Leading the Trend, Reshaping the Landscape
随着“悦己型消费”的兴起和商超PB品牌的蓬勃发展，成都产区正站在新一轮酒类消费迭代的风口浪尖。
With the rise of "self-pleasing consumption" and the booming development of supermarket PB brands, Chengdu is at the forefront of a new wave of alcohol consumption iteration.
通过整合多元品类资源、创新商业模式和深度链接商超渠道，成都产区不仅在消费升级中找到了新机会，更有望引领中国酒类行业的新方向。
By integrating diverse category resources, innovating business models, and deeply connecting to supermarket channels, Chengdu has not only found new opportunities in consumption upgrades but is also poised to lead China's alcohol industry in a new direction.
协会会长王鼎和协会秘书长范靖表示，协会将持续为产区企业赋能，以推动成都产区·邛崃成为中国酒类PB最专业的产区为目标，为产区企业家提供更广阔的舞台和更多合作机会。
Wang Ding, President of the Association, and Fan Jing, Secretary-General of the Association, stated that the association will continue empowering Enterprises in the Chengdu alcohol region, with the goal of making Chengdu-Qionglai the most professional alcohol PB alcohol region in China, providing broader platforms and more opportunities for entrepreneurs.
成都产区将以其独特的产业活力和创新能力，书写中国酒类产业的新篇章！
Chengdu alcohol region, with its unique industrial vitality and innovation capabilities, will write a new chapter in China's alcohol industry!
协会期待未来更多产区企业家积极参与研讨与合作，携手推动成都产区在PB供应链领域迈向新的高度。
The association looks forward to more entrepreneurs joining discussions and collaborations to advance Chengdu's alcohol region to new heights in the PB supply chain sector.
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